Sagmeister and walsh 40 days of dating


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I met the right person afterwards.


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We met on OkCupid, my first date a month after the experiment ended. The project enabled me to be more honest with myself about wanting to find a relationship with someone worth it, someone great. Jessie made me realize that. This project took it to a whole new personal level—mashing design with our personal lives.

It created a unique storytelling platform. Now Tim and I are working on another project. I recently heard a great quote by Lena Dunham. We wanted it to reflect the digital presence we had: In designing the book, our first instincts as designers was to make some big crazy fancy coffee table book with postcard cutouts and perforated pages.

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But ultimately, we wanted a lot of people to have access to it. How did your design and illustration work help you process what you were going through emotionally during the experiment?

40 Days of Dating: An Experiment

They agreed to a set of rules to keep the project intact, one of which was to keep daily journal entries. When they later decided to unspool the story online, they commissioned dozens of hand-lettered illustrations from friends to accompany the text. It was a new kind of storytelling, like a carefully considered web reality show. The project took the internet by storm, as they say, racking up some 15 million viewers and a deal with Warner Bros. Entertainment to turn it into a movie. You already published the blog online and you have a movie deal in the works.

When we started we really had no idea how 40 Days would be taken. We thought people in the design industry might be interested, but we had no idea it was going to go viral and be read by 15 million people. The book is its own little time capsule, and it was kind of therapeutic for us to do it. In a way, doing the book was more closure for us after all the kind of craziness that happened in our relationship over the last five or six years—as friends, dating, as creative partners.

The book helps us reestablish our friendship and help us move on.


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Did you consider 40 Days of Dating a design project? I consider it more of a social experiment that we used our tools, as designers, to elevate. We thought about how an audience would experience the website, while going through it. A lot of feedback from Hollywood about why they were so interested in it, besides it being a good story, was that we created this new storytelling device by doing this weekly, like a TV show, but on the web and with a strong and specific graphic style.

The book is dense. We all have our issues and cope with life differently. Did you learn anything new about yourself? I heart my dad! My parents married at a young age, and have a successful marriage. I think I have have some sort of guard up preventing myself from seeing Tim as anything more than a very close friend. As his relationship patterns are the opposite of mine, a part of me fears that if we were to really date, one of us might wind up getting hurt.

We also have a tight group of friends, and I think we are both afraid to compromise that. Is there anything that you want to do differently? In my work and other aspects of life, I am uncomfortable with comfortable. But when it comes to relationships, I do seek secure relationships that are clearly defined. I know I should relax and open myself up to vulnerability, so I can learn to enjoy dating more in the future. Tim insisted on being a gentleman and paying for dinner, which was very sweet of him, but I want to get the next one. We both teach Wednesday nights, so we went out to dinner after class to the Fat Raddish.

Jessie brought me a little care package of stuff to jokingly get me through the next 40 days. And she remembered that I like Clif Bars!

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40 Days of Dating: what happened next?

Did you learn anything new about Jessica? We talked about our families more than we ever did before. Earlier in the day I sent a little note to Jessie by messenger. I wanted to honor our project together with something lighthearted. Well, she and I ended up talking about this Forty Days of Dating project the entire time.

Not exactly what I was anticipating.

40 days of dating by jessica walsh and tim goodman

She was very excited. She thinks Jessie and I are going to fall in love. She texted me later that night:. We went to our first couples therapy session together. I go to therapy on my own, and have always enjoyed it. Life passes by so quickly, and I like having an hour a week to reflect in an attempt to learn and grow from it all.

She asked us straight away if Tim and I were attracted to each other. After some awkward glances, we both admitted that we do find each other attractive. Tim immediately rattled out numerous reasons:. He loves the freedom of the single life.

Timothy Goodman

He sees it as a weakness that I love love. I learned early on that money does not make me happy.


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  • There are actually statistics that show that salary increase only make people happier until basic needs of food and water are met. Tim seems extremely overwhelmed by the idea of having to see me every day for this project. He almost had a panic attack when I sent him a list of date ideas for the next week! I do love to plan things and have a schedule. However, I also greatly enjoy spontaneity.

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